This was me in the picture I was ALWAYS working in Perth or away on projects across the state. I was NEVER home. And when I was, was I really present? Honestly… No.

Stepping back from my business, I realized there was a major problem—a problem I saw repeated across the industry. That’s why I created Trade Assist: to do exactly what the name says, assist. I’ve been where you are, and I understand the impact running a business can have—both the good and the bad—on you and your family. My mission is to help you avoid common pitfalls, save years of costly mistakes, make more profit, and reclaim your time, so you can focus on what you love without sacrificing the life you want at home.

I’m Luke, the creator of Trade Assist. I’ve spent over 15 years in the trade and construction industry (electrical), and more than a decade as an entrepreneur running multiple businesses. During that time, I’ve invested heavily in gaining knowledge through coaches —but more importantly, I’ve put it into practice and discovered what truly works in our industry.